01Hootsuite plan prices and what each plan adds
Figures come from hootsuite.com/plans in November 2026. The page states prices per user on annual billing. Monthly billing is available at a higher per user rate that the page does not show.
| Plan | Price per user | Per year | Accounts | Listening |
|---|---|---|---|---|
| Standard | From $99 a month | $1,188 | 10 social accounts | Basic social listening |
| Professional | $199 a month | $2,388 | Unlimited | Deeper search, 30 day Quick Search, exports, trend forecasts |
| Advanced | Up to $399 a month | $4,788 | Unlimited | Everything in Professional |
| Enterprise | Custom | Quote | Unlimited | Advanced listening, alerts, scheduled reports, 13 months of history |
Hootsuite shows a 14 day trial on Standard, Professional and Advanced. Check the live page before you budget, because card prices change and the page may show a different currency in your region.
02What moves the Hootsuite bill
Seats are the main driver. Prices are per user, so a social manager, a PR lead, a content writer and an analyst on Professional come to $9,552 a year before any add-on. If three of them only read mentions, most of that spend buys a publishing calendar they do not use.
The second driver is the tier that unlocks monitoring features. Alerts, scheduled listening reports and long history sit on Enterprise, where the number comes from a sales call and depends on seats, accounts and the listening volume.
Ask the rep which listening features are in the quoted tier, how many searches you get, and what a viewer only seat costs.
03The real yearly cost for three team sizes
| Team | Plan | Seats | Yearly cost |
|---|---|---|---|
| Solo marketer | Standard | 1 | $1,188 |
| Small marketing team | Professional | 3 | $7,164 |
| Social and PR team | Advanced | 4 | up to $19,152 |
These are list prices with annual billing and exclude taxes, add-ons and any Enterprise listening. Discounts are possible on larger contracts.
04Who should pay for Hootsuite
Hootsuite fits teams that publish every day to several networks, need approval flows, bulk scheduling and one inbox for comments and messages, and want basic listening next to them. If most of the team only needs to know who mentioned the brand and when, a monitoring tool is a better fit than another seat.
05Questions to ask before you sign
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01
Which tier includes alerts and scheduled listening reports.
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02
How many keywords or searches are included and how far back the history goes.
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03
What a read only or viewer seat costs.
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04
Whether the monthly price holds at renewal.
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05
Which sources are covered beyond the major social networks, such as news, forums and review sites.
Write the answers down and compare them with a flat priced tool before the trial ends.
06Hootsuite compared with monitoring tools per year
| Tool | Entry price per year | Billing | Notes |
|---|---|---|---|
| Hootsuite Standard | $1,188 per user | Annual, per user | Publishing, inbox, basic listening |
| Hootsuite Professional | $2,388 per user | Annual, per user | Deeper search and exports |
| Sprout Social Standard | $2,388 per seat plus add-on quote | Annual | Publishing, inbox, listening add-on |
| Brand24 Individual | $2,388 | Yearly or monthly | 3 keywords, 2,000 mentions |
| MentionAlert Starter | $288 | Yearly or monthly, in dollars | 5 keywords, 5,000 mentions, instant email alerts |
| MentionAlert Team | $888 | Yearly or monthly, in dollars | 20 keywords, 25,000 mentions, Slack, webhook, weekly PDF report |
Other prices come from earlier checks. See Sprout Social listening pricing and Brand24 pricing for full tables.
07How to lower the Hootsuite bill or replace the monitoring part
If you stay, buy full seats only for the people who publish and put the rest on the cheapest tier. If you leave, keep one publishing seat and move monitoring to a flat plan, with the brand on instant email, complaints in Slack and competitors in a daily digest. See the Hootsuite alternative page for a step by step switch.
When a mention shows a creator already praising your category, a platform for finding micro influencers who already talk about your category turns it into an outreach list.