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Sprout Social listening pricing and what the add-on costs per year

Sprout Social listening pricing is not public. Sprout lists plans at $79, $199, $299 and $399 per seat a month on annual billing, and says Listening is an individual add-on to Standard and higher plans. The add-on has no price on the page. Third party sites repeat about $999 a month, which would be roughly $11,988 a year, but those are estimates and they disagree. Plan prices below come from sproutsocial.com/pricing in November 2026.

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Communications director comparing printed vendor quotes for media monitoring at a meeting table

01Sprout Social plan prices and the Listening add-on

ItemWhat Sprout showsCost
EssentialsAnnual billing, per seat$79 per month ($948 per year)
StandardAnnual billing, per seat$199 per month ($2,388 per year)
ProfessionalAnnual billing, per seat$299 per month ($3,588 per year)
AdvancedAnnual billing, per seat$399 per month ($4,788 per year)
EnterpriseCustomQuote
Listening add-onAvailable on Standard and above, no public priceQuote, third party estimates near $999 per month
Premium Analytics add-onSeparate add-on, no public priceQuote

Listening is not available on Essentials. So the cheapest route to Sprout Listening starts at a Standard seat of $2,388 a year, plus the add-on, per the quote you get.

02What moves the Sprout Listening quote

Vendr and other buyer data sources say Listening can double or triple a contract, depending on the number of topics, keywords and users. Seat count matters too, because the add-on sits on top of per seat plans. Three people reading mentions at Standard is $7,164 a year before Listening.

Ask the rep to price the add-on at your exact number of topics, not at a bundle, and ask whether extra seats need the same plan tier.

03What a three person team actually pays

Take a three seat Standard setup. Seats alone are $199 times 3 times 12, which is $7,164 a year. If the add-on lands near the commonly cited $999 a month, add about $11,988 and the total is near $19,000. That figure is an estimate built from one list price and one third party number. Your quote may be lower or higher.

Compare that with the job. If the team mainly wants alerts when the brand is named and a Friday report, most of the platform sits unused.

04Who should pay for Sprout Listening

Pay for it if your team already lives in Sprout for publishing and the inbox, and you want listening in the same screen. Consolidation has value when many people work in one tool.

Look elsewhere if the job is monitoring. That usually means 5 to 20 keywords, a few thousand mentions a month and a weekly summary. The Sprout Social alternative for social listening page compares both side by side, including where Sprout wins.

05What to ask Sprout before you sign for Listening

Get the add-on priced in writing, line by line, and ask these questions on the call.

  1. 01

    How many topics and keywords are included, and what does each extra one cost?

  2. 02

    How many seats can read Listening results, and do they all need a Standard seat or higher?

  3. 03

    How far back does the data go, and is history billed separately?

  4. 04

    Is the add-on billed annually even if the seats move month to month?

  5. 05

    What happens to the price at renewal, and is there a cap on the increase?

  6. 06

    Which networks are covered inside Listening, and which need another module?

Write the answers next to a flat plan quote. A team that can name 10 keywords and two delivery rules usually finds that the answer to the first question decides the whole budget.

06Sprout Listening compared with other monitoring tools per year

ToolEntry price per yearBillingNotes
Sprout Standard plus Listening$2,388 per seat plus add-on quoteAnnualPublishing, inbox, listening
TalkwalkerEstimates from about $9,600Annual contract, quote onlyWide coverage, image analysis
Brand24 Individual$2,388Yearly or monthly3 keywords, 2,000 mentions
MentionAlert Starter$288Yearly or monthly, in dollars5 keywords, 5,000 mentions, instant email alerts
MentionAlert Team$888Yearly or monthly, in dollars20 keywords, 25,000 mentions, Slack, webhook, weekly PDF report

Other prices come from earlier checks. See Talkwalker pricing and Brand24 pricing for full tables.

07How to lower the Sprout Listening bill or avoid it

If you stay, buy Listening only for the seats that read it, cut topics to the ones opened weekly and ask for a competing quote in the call. If you leave, keep one publishing seat and move monitoring to a flat plan. Route the brand to instant email, complaints to Slack and competitors to a digest.

When a mention is a strong customer quote, a tool that can repurpose one post into every channel saves the follow up work.

Find mentions

Questions about Sprout Social listening pricing

Sprout does not publish the price. Listening is an add-on to Standard ($199 per seat a month) and higher plans. Third party sites cite about $999 a month, which is an estimate that varies with topics, keywords and users.

No. Sprout states that Listening is an individual add-on available on Standard and above. It is not available on Essentials, so you need a higher plan plus the add-on.

Per seat on annual billing, Essentials is $79, Standard $199, Professional $299 and Advanced $399. Essentials is $99 billed monthly. Enterprise is custom.

MentionAlert Team is $74 a month billed yearly, which is $888 a year, with 20 keywords, Slack and webhook delivery, 5 seats and a weekly PDF report. It does not publish posts or cover Instagram, Facebook and TikTok.

Sprout shows monthly billing only for Essentials. Higher plans and the add-on are listed on annual terms, so confirm the billing term in writing before you sign.