Twitter monitoring tools for brand mentions on X
Conversations on X (formerly Twitter) move in hours. MentionAlert tracks public posts and replies that mention your brand name, your handles and your product names, scores the tone of each one and sends an alert to the person who should answer. Coverage of X is included on every paid plan through official access, next to Reddit, YouTube, news sites and the rest of your sources.
X mention tracking for names, handles and phrases
People talk about brands on X in three ways. They tag the official handle, they type the brand name without tagging it, or they describe the product without naming it at all. MentionAlert covers the first two directly and the third through phrase keywords you define.
- Your brand handle and the handles of your product or support accounts.
- Your brand name and its common misspellings, written without the at sign.
- Product names, feature names and campaign phrases.
- Competitor names and handles, for side by side tracking.
- Phrases that describe your category, such as a request for a tool recommendation.
You do not need cashtags or hashtags for any of this to work. MentionAlert matches the text of each public post, so a casual reply counts as much as a tagged one.
Posts on X that mention your brand
| Source | Mention | Sentiment |
|---|---|---|
| X | XA user asks your followers which plan they should chooseNeutral | Neutral |
| X | XA customer thanks your support team for a quick fixPositive | Positive |
| X | XA post says your checkout page keeps failing on mobileNegative | Negative |
| X | XAn analyst compares your product with a competitor in a threadNeutral | Neutral |
Illustrative sample, not your data.
Twitter alerts that go to the person who replies
A post on X that waits a day for a reply is usually a missed chance. Instant alerts arrive within minutes of collection by email, in Slack or through a webhook, and each one carries the post text, the author handle, the time, the sentiment and the public engagement the platform reports, such as likes and reposts.
| Kind of post | Suggested routing | Typical response |
|---|---|---|
| Negative post naming your brand | Instant alert to the support channel | Public reply and a direct follow up |
| Question about how to use your product | Instant email to the community manager | Short answer with a help link |
| Post praising your product | Daily digest to marketing | Like, reply or ask to share as a quote |
| Competitor announcement | Daily digest to product marketing | Internal note, no public reply |
| Journalist asking for sources | Instant alert to PR | Offer a spokesperson |
Cut the noise on X with boolean filters
Short brand names catch a lot of unrelated posts on X. Add include words that must appear next to the name, exclude words that rule a post out, and limit the language or country. A filter set per keyword means your product handle can be tracked broadly while a generic brand word only counts when it sits next to a product term. You can also leave out posts from your own accounts and your employees so the feed shows outside voices only.
How teams use Twitter monitoring
- Support teams answer complaints in public while the author is still online, which often keeps the thread from growing.
- Marketing teams find people recommending the product and thank them, and they spot campaign posts worth amplifying.
- PR teams catch journalists asking for comment and see how a story is being discussed after it publishes. The press side is covered on the news monitoring page.
- Product teams collect feature requests and bug reports that never reach a ticket.
- Founders follow what is said about competitors without scrolling the timeline. See how to monitor competitors across every source.
When a burst of negative posts appears, the spike alert described on the social media reputation monitoring page fires on its own.
One feed for X and every other public source
X is rarely the whole story. A complaint that starts in a post is often repeated in a Reddit thread and summarised in a blog the next day. MentionAlert keeps X mentions in the same feed as Reddit, YouTube, Bluesky, forums, review sites and news, so one keyword setup covers all of them. The full list of channels is on the social media monitoring tool page, and tone over time is explained under social media sentiment tracking.
Which plan fits your Twitter monitoring
X is covered on every plan. Choose by the number of keywords, people and alert channels you need. Prices billed yearly are the default and are half of the monthly price.
- Starter at $49 per month, or $24 per month billed yearly ($288 per year), suits one founder watching one brand with 5 keywords, 5,000 mentions per month and email alerts.
- Team at $149 per month, or $74 per month billed yearly ($888 per year), adds Slack and webhook alerts, 20 keywords, 25,000 mentions per month and 5 seats for a support and marketing team.
- Agency at $399 per month, or $199 per month billed yearly ($2,388 per year), runs 15 client workspaces with per client routing and API access.
- Enterprise at $999 per month, or $499 per month billed yearly ($5,988 per year), adds Microsoft Teams, priority delivery, SSO (SAML) and an audit log.
The complete comparison lives on the media monitoring tools page.
Twitter monitoring questions
Yes. Every MentionAlert plan covers public posts on X through official access. The one-off demo on the homepage searches a smaller set of public sources, so X results appear once you create your account.
No. Only public posts and replies are collected. Protected accounts, direct messages and anything that needs a login stay out of the feed.
Replies and quote posts that contain your keywords are collected like any other public post. Each one links back to the conversation on X so you can read the context before you answer.
Yes. Add a competitor's name or handle as a keyword, route it to a digest and compare its mention volume and tone with yours in the share of voice view.
No. The quota counts mentions collected in each billing period. Removing a mention from your feed, or the author deleting the post, does not return it to the quota.