Media monitoring blog for marketing and PR teams
Practical guides for people who answer the question "who is talking about us, and does it matter" every week. Each article is written for a marketer, a PR lead or an agency owner who has to pick a tool, set up tracking that actually catches things, and turn a pile of mentions into a report someone reads.
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Best social media monitoring tools in 2026
A buyer's comparison that starts with the criteria that matter (source coverage, alert speed, filters, reports, seats and pricing transparency) and then walks through Brand24, Awario, Mention, Sprout Social, Hootsuite, Brandwatch, Talkwalker, Google Alerts and MentionAlert with honest strengths and limits for each. Read the full guide on best social media monitoring tools.
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Free social media monitoring tools and where they stop working
A clear list of no-cost ways to watch your brand online, from Google Alerts to native search on X, Reddit, YouTube and Hacker News plus an RSS reader, with the exact point where each one runs out of road for a working team. Read the full guide on free social media monitoring tools.
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What is social listening, and how is it different from monitoring
An explainer that separates reacting to single mentions from reading patterns across thousands of them, with the questions each approach answers and a simple way to run both without doubling your workload. Read the full answer to what is social listening.
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How to track brand mentions online, step by step
A setup walkthrough covering keyword lists, misspellings, boolean filters, source choice, alert routing to the right person and a weekly review habit that keeps the noise down after the first month. Read the full guide on how to track brand mentions online.
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Media monitoring report template for monthly coverage
A section by section template for the monthly coverage report, with a blank in square brackets for every figure, notes on what leadership and clients look for, and a checklist to finish the report in an afternoon. Open the full media monitoring report template.
Put the guides to work on your own brand
Type your brand into the demo on the media monitoring software homepage and see a few recent public mentions in seconds. The demo needs no card. When you want alerts, history and reports, compare the plans on the media monitoring tools pricing page.