Social media sentiment tracking for every mention of your brand
Counting mentions tells you how much people talk about you. Sentiment tells you how they feel. MentionAlert scores every collected mention as positive, neutral or negative, draws the trend over time for each brand and keyword, and sends an alert when negative mentions rise faster than usual, across social posts, forums, reviews and news.
Sentiment analysis on every single mention
There is no sampling. Each mention in your feed carries a sentiment label as soon as it is collected, whether it comes from X (formerly Twitter), Reddit, YouTube, Bluesky, a forum, a review site or a news article. You can filter the feed to negative mentions only, sort them by reach and work through them like an inbox.
| Label | What it usually means | Typical next step |
|---|---|---|
| Positive | Praise, a recommendation, a thank you | Reply, share or pass it to marketing |
| Neutral | A factual mention, a question, a link without opinion | Answer when there is a question |
| Negative | A complaint, a bad review, criticism | Route to support or PR and respond |
Every mention scored before it reaches you
| Source | Mention | Sentiment |
|---|---|---|
| Review site | Review siteA customer praises how fast your team fixed their billing issuePositive | Positive |
| Forum | ForumA member lists your product among options without an opinionNeutral | Neutral |
| X | XA user warns others that your app deleted their draftsNegative | Negative |
| RedditA thread asks if anyone else sees slow loading in your appNegative | Negative |
Illustrative sample, not your data.
How sentiment scoring works, honestly
MentionAlert scores sentiment automatically with an in-house model that reads the words of each mention, including negations such as not good or never again. It runs on every mention without extra cost to you. Automatic scoring is good at clear praise and clear complaints and less reliable with sarcasm, irony and industry slang, so every score stays reviewable.
- Open any mention and change its label with one click when the score misses the tone.
- Relabelled mentions update your charts and reports straight away.
- The label is always shown next to the original text, so nobody has to trust a number without reading the post.
We do not publish an accuracy percentage, because accuracy depends on your industry, your language and how people write about your brand. Read a handful of mentions in your first week and relabel where needed.
Sentiment trend chart for brands and keywords
The trend chart shows positive, neutral and negative mentions per day or per week for each brand and each keyword. You can split it by source to see whether a drop in tone comes from Reddit, from reviews or from the press, and compare your trend with competitors you track. It answers the questions leadership actually asks, such as whether the launch was received well or whether last month's outage is still being discussed. Competitor comparisons are explained on the monitor competitors page.
Negative spike alerts before a problem spreads
A single angry post is normal. Ten in an hour usually means something broke. MentionAlert watches the rate of negative mentions for every brand and sends an alert when it rises well above its usual level, even if each individual keyword is routed to a daily digest. The alert lists the mentions that caused the spike so the first person who opens it can see what happened. The crisis side of this workflow is covered on the social media reputation monitoring page.
Sentiment with reach, in every report
Tone matters more when many people see a post. Reach is shown next to the sentiment when the source provides it, such as likes, views or points, and left empty when the source does not, so negative mentions with wide reach rise to the top of your list. Sentiment split and trend appear in the weekly email summary on Starter, the weekly PDF report on Team and the white-label client reports on Agency. Report layouts are on the media monitoring reports page, and the channels behind the scores are listed on the social media monitoring tool page.
Which plan fits your sentiment tracking
Sentiment and reach are part of every plan. What changes is how many brands and keywords you score and how long the trend goes back. Yearly billing is the default and is half the monthly price.
| Plan | Monthly | Billed yearly | Brands | Trend history | Reports |
|---|---|---|---|---|---|
| Starter | $49 | $24 per month ($288 per year) | 1 | 30 days | Weekly email summary |
| Team | $149 | $74 per month ($888 per year) | 3 | 12 months | Weekly PDF report, CSV export |
| Agency | $399 | $199 per month ($2,388 per year) | 15 client workspaces | 24 months | White-label PDF reports to clients |
| Enterprise | $999 | $499 per month ($5,988 per year) | 50 | 36 months | Custom report templates |
Full limits for keywords, mentions, seats and alerts are on the media monitoring tools page.
Sentiment tracking questions
MentionAlert scores each mention automatically with an in-house model that reads its words and handles negations. Every mention gets a positive, neutral or negative label, and you can change any label by hand.
We do not quote an accuracy percentage, because it depends on your industry and the way people write about your brand. Clear praise and clear complaints score reliably, sarcasm is harder, and you can relabel any mention that looks wrong.
Yes. A relabelled mention updates the trend chart, the sentiment split and the next report straight away.
Sentiment is tuned for English. Mentions in other languages are still collected and shown, and you can label them by hand where the automatic score is neutral.
Yes. Filter any keyword to negative mentions and route them to an instant alert, and the negative spike alert watches every brand on top of that.