Media tracking software features, all in one table
This page lists everything MentionAlert does, grouped the way buyers usually evaluate media tracking software. Each row says what the feature does in practice and which plans include it, so you can match a plan to the job instead of guessing from a marketing grid.
Sources the media tracking software covers
The value of a monitoring tool starts with where it looks. MentionAlert covers the public places where customers, journalists and competitors actually talk, and it covers them on every plan. You never pay more to unlock a source.
| Feature | What it does | Plans |
|---|---|---|
| News sites | Picks up articles from online news outlets that name your keywords | All plans |
| Blogs | Collects posts from public blogs, including industry and personal blogs | All plans |
| Watches public subreddits for posts and comments with your keywords | All plans | |
| X (Twitter) | Collects public posts that mention your keywords | All plans |
| YouTube | Reads video titles, descriptions and public comments | All plans |
| Forums and Hacker News | Follows threads on public discussion boards | All plans |
| Q&A sites | Finds questions and answers that bring up your brand or category | All plans |
| Bluesky | Collects public posts | All plans |
| Review sites | Surfaces public reviews of your brand and products | All plans |
For a closer look at social channels, see the social media monitoring tool page. Press and blog coverage is covered in detail under news monitoring.
One feed with sentiment and routing on every mention
| Source | Mention | Sentiment |
|---|---|---|
| Blog | BlogA consultant explains how they use your product with clientsPositive | Positive |
| X | XA user complains that your app logged them out againNegative | Negative |
| Q&A site | Q&A siteA developer asks how to export data from your productNeutral | Neutral |
| YouTube | YouTubeA creator lists your product among tools for small teamsPositive | Positive |
Illustrative sample, not your data.
Boolean filters that cut the noise
Most brand names collide with something else. Filters are where a mention tracker becomes useful, and in MentionAlert they are set per keyword.
| Feature | What it does | Plans |
|---|---|---|
| Include words | Requires extra words near the keyword before a mention counts | All plans |
| Exclude words | Drops mentions that contain words you never want to see | All plans |
| Exact phrase | Matches the words in the exact order you typed | All plans |
| Language filter | Keeps only mentions in the languages you choose | All plans |
| Country filter | Narrows mentions to the countries you choose, where the source provides location | All plans |
| Source filter | Limits a keyword to selected source groups | All plans |
| Keyword types | Tracks brand, product, competitor and custom phrases side by side | All plans |
Filters apply to new mentions from the moment you save them, and every collected mention counts toward the plan's monthly mention quota, so careful filters also keep you inside your limit.
Sentiment and reach on every mention
A raw list of mentions tells you that people are talking. Sentiment and reach tell you whether you need to answer today.
| Feature | What it does | Plans |
|---|---|---|
| Sentiment per mention | Scores each mention automatically as positive, neutral or negative with an in-house model | All plans |
| Sentiment trend | Shows how the share of positive and negative mentions moves week by week | All plans |
| Reach | Displays points, likes or views when the source provides them, and stays empty when it does not | All plans |
| Feed filters | Sorts and filters the mention feed by sentiment, source, keyword and date | All plans |
Sentiment is an automatic score, so treat it as a fast first read and open the mention when the stakes are high. The social media sentiment tracking page explains how scores are shown and trended.
Alerts routed per keyword
Alerts are where MentionAlert earns its name. Every keyword has its own destination, so the right person hears about the right mention within minutes.
| Feature | What it does | Plans |
|---|---|---|
| Instant email | Sends each new mention by email within minutes of collection | All plans |
| Daily digest | Bundles the day's mentions into one email at a set hour | All plans |
| Slack | Posts mentions into the Slack channel you pick for each keyword | Team, Agency, Enterprise |
| Webhook | Pushes each mention as JSON to your own endpoint | Team, Agency, Enterprise |
| Per keyword routing | Sends different keywords to different channels and people | Team, Agency, Enterprise |
| Per client routing | Keeps each client workspace on its own channels | Agency, Enterprise |
| Microsoft Teams | Posts mentions into Microsoft Teams channels | Enterprise |
| Priority delivery | Delivers Enterprise alerts ahead of the standard queue | Enterprise |
Teams that want to monitor competitors usually send competitor keywords to a product marketing channel and keep brand keywords with support and comms.
Reports and export for leadership and clients
Reporting is the part of monitoring that eats the most hours when it is done by hand. MentionAlert assembles the numbers for you.
| Feature | What it does | Plans |
|---|---|---|
| Weekly email summary | Emails mention volume, sentiment split and the most discussed mentions every week | All plans |
| Weekly PDF report | Produces a forwardable PDF with volume, sentiment, sources and top mentions | Team, Agency, Enterprise |
| CSV export | Exports the mention feed with source, date, sentiment and reach | Team, Agency, Enterprise |
| White-label PDF reports | Puts your agency's branding on client reports | Agency, Enterprise |
| Scheduled client reports | Sends each client its report on a schedule you set | Agency, Enterprise |
| Custom report templates | Lets you define which sections and metrics a report contains | Enterprise |
| Mention history | Keeps mentions searchable for 30 days on Starter, 12 months on Team, 24 months on Agency and 36 months on Enterprise | All plans |
See what each report contains on the media monitoring reports page.
Workspaces, seats and roles
MentionAlert separates monitoring by brand, which matters once you track more than one company or work for clients.
| Feature | What it does | Plans |
|---|---|---|
| Brands (projects) | Groups keywords, alerts and reports for one brand: 1 on Starter, 3 on Team, 15 client workspaces on Agency, 50 on Enterprise | All plans |
| Tracked keywords | 5 on Starter, 20 on Team, 80 on Agency, 300 on Enterprise | All plans |
| Mentions collected per month | 5,000 on Starter, 25,000 on Team, 100,000 on Agency, 500,000 on Enterprise | All plans |
| Seats | 1 on Starter, 5 on Team, 15 on Agency, 50 on Enterprise | All plans |
| Roles per workspace | Controls who edits keywords and who only reads mentions in each workspace | Agency, Enterprise |
Agencies get a workspace per client with separate keywords, routing and reports, described on the media monitoring service page.
API access and security controls
Larger teams need to pull mentions into their own systems and prove who did what. These rows cover that.
| Feature | What it does | Plans |
|---|---|---|
| API | Reads mentions, keywords and reports from your own tools | Agency, Enterprise with a higher rate limit |
| Encryption | Protects data in transit and at rest | All plans |
| SSO (SAML) | Lets staff sign in through your identity provider | Enterprise |
| Audit log | Records changes to keywords, alerts, members and settings | Enterprise |
| Uptime SLA | Commits to 99.9 percent uptime | Enterprise |
| Invoice billing | Pays the subscription by invoice instead of card | Enterprise |
Procurement teams can read the full data handling picture on the media intelligence platform page.
Pick the plan that fits your keywords
Count the brands, keywords and people who need alerts, then match them to a plan on the media monitoring tools pricing page. Every plan includes all sources, sentiment and reach.