01Brand24 plans and prices in October 2026
Figures come from the public Brand24 pricing page as checked on October 21, 2026, in US dollars. Brand24 changes plans from time to time, so confirm on its site before you sign.
| Plan | Yearly billing, per month | Monthly billing | Keywords | Mentions per month | Users | Update frequency |
|---|---|---|---|---|---|---|
| Individual | $199 | $249 | 3 | 2,000 | 1 | Every 12 hours |
| Team | $299 | $349 | 7 | 10,000 | Unlimited | Every hour |
| Pro | $399 | $499 | 12 | 40,000 | Unlimited | Real time |
| Business | $599 | $699 | 25 | 100,000 | Unlimited | Real time |
| Enterprise | From $1,499 | Quote | Custom | Custom | Unlimited | Real time |
Every plan includes AI sentiment analysis. AI Insights, AI Topics, event detection and the AI brand assistant start on Pro. Advanced reports are listed for Business and Enterprise.
02What Brand24 really costs per year
The monthly figure on the pricing page hides how much the yearly bill is. Multiply it out and the numbers look different:
| Plan | Yearly contract | Twelve months on monthly billing | With the $149 API add-on, yearly |
|---|---|---|---|
| Individual | $2,388 | $2,988 | $4,176 |
| Team | $3,588 | $4,188 | $5,376 |
| Pro | $4,788 | $5,988 | $6,576 |
| Business | $7,188 | $8,388 | $8,976 |
The API column assumes the add-on is billed monthly at $149, which is how Brand24 lists it. Smart Context Search and the AI Visibility module are further paid add-ons with no public price.
The plan most small teams actually need is often one step up from where they start. Three keywords on Individual cover your brand name, one product and one competitor. Add a misspelling and a second competitor and you are on Team at $3,588 a year. Want new mentions as they happen instead of hourly, and you are on Pro at $4,788.
03Which Brand24 plan is worth it
Individual makes sense for a solo founder who checks mentions once a day and does not need anyone else to log in. The catch is the 12 hour update cycle: a complaint posted in the morning can reach you in the evening.
Team is the most common pick for a marketing department. Unlimited users and hourly updates are the real reasons to pay $299, more than the jump from 3 to 7 keywords.
Pro is the plan to buy if speed matters, for example for a consumer brand that gets PR crises on TikTok or Instagram. It is the cheapest Brand24 plan with real time collection and the AI features.
Business is mostly about volume. If you track many products or several brands and hit the 40,000 mention cap on Pro, 100,000 mentions and 25 keywords are the reason to move up.
04Brand24 costs that are not on the first screen
Four things raise the bill after you choose a plan:
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01
**API access.** $149 a month extra, on top of any plan. Teams that pipe mentions into a CRM, a BI tool or their own dashboard need it.
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02
**Paid add-ons.** Smart Context Search on Pro and higher and the AI Visibility module are sold separately.
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03
**Keyword limits.** Each brand, product, misspelling and competitor uses a keyword slot. Running out pushes you to the next plan, which is a $100 a month step at minimum.
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04
**Monthly billing.** Paying month to month costs $50 to $100 more per month than yearly billing, depending on the plan.
Brand24 offers a 14 day free trial without a card and a 30 day money back guarantee that excludes custom plans and negotiated deals.
05Cheaper alternatives to Brand24 pricing
If your mentions show up on news sites, Reddit, review sites, forums and YouTube more than on Instagram or TikTok, you may not need Brand24 at all. Here is how its entry tiers compare with the closest self serve tools:
| Tool | Entry price, yearly billing | Keywords or topics | Mentions per month | Fastest alerts on the entry plan |
|---|---|---|---|---|
| Brand24 Individual | $199 per month | 3 keywords | 2,000 | Every 12 hours |
| Awario Starter | €29 per month | 3 topics, unlimited keywords each | 30,000 | Not stated on the pricing page |
| MentionAlert Starter | $24 per month | 5 keywords | 5,000 | Instant email alerts within minutes |
MentionAlert Team at $74 a month billed yearly gives 20 keywords, Slack and webhook alerts and 5 seats, against $299 for 7 keywords on Brand24 Team. What you give up is Instagram, TikTok and Facebook coverage and the AI assistant. We go through every limit on the Brand24 alternative page, and Awario's plans are on the Awario alternative page.
06How much does Brand24 cost per month?
Brand24 costs $199 to $599 a month on yearly billing and $249 to $699 billed monthly, depending on the plan. Enterprise starts at $1,499 a month. The price covers a set number of keywords and mentions, and API access adds $149 a month.
Does Brand24 have a free plan?
No. Brand24 has no free plan. It offers a 14 day free trial without a credit card, and after the trial you pick a paid plan starting at $199 a month billed yearly. Its money back guarantee covers the first 30 days of a standard plan.
Is Brand24 worth the money?
Brand24 is worth it for consumer brands that need Instagram, TikTok and Facebook coverage, unlimited users and AI summaries. For B2B companies whose mentions come from news, Reddit and review sites, a tool with instant alerts at $24 to $74 a month usually covers the same job.
Can you cancel Brand24 anytime?
Brand24 sells both monthly and yearly billing. A monthly plan only commits you to the current month, while a yearly plan is paid for twelve months up front, with a 30 day money back guarantee on standard plans. If you are unsure, start monthly and switch to yearly once the setup works.
Does Brand24 charge extra for the API?
Yes. Brand24 lists API access as an add-on at $149 on top of the plan price. MentionAlert includes API access on the Agency and Enterprise plans at no extra charge.
07Is Brand24 the right price for your team
Pay for Brand24 when the conversation about you happens on Instagram, TikTok and Facebook, or when ten people need logins and you want AI summaries. Skip it when what you need is to hear within minutes that someone on Reddit, a review site or a trade publication mentioned your company. That job costs $24 a month on MentionAlert Starter, and you can try it on your own brand name with the homepage demo before you buy anything. If tracking what rivals spend on paid campaigns is also on your list, that is a different tool, and an ad spy tool for competitor ads shows their live creatives, which no monitoring tool does. For the full buying checklist, read our comparison of the best social media monitoring tools, and see every plan on the media monitoring tools page.