Media monitoring reports your leadership actually reads
A report turns a week of mentions into a page someone can act on. MentionAlert builds media monitoring reports from the mentions it collects for your brands and competitors: how much you were talked about, whether the tone moved, which mentions mattered most, where they came from and how you compare with the companies you track. Every figure in a report comes from mentions you can open and read.
What a MentionAlert report contains
Each report covers one brand and one period. The sections below appear in the same order every time, so readers learn where to look.
| Section | What it shows | Why it matters |
|---|---|---|
| Mention volume | Collected mentions per day across the period | Shows whether attention rose or fell and when |
| Sentiment trend | Positive, neutral and negative share per day | Separates attention from approval |
| Top mentions | Mentions with the highest reach the source reports | Points to the posts and articles people saw |
| Sources split | Share of mentions from news, blogs, forums, Reddit, X, YouTube, review sites and others | Tells you where the conversation happens |
| Share of voice | Your mentions against each tracked competitor | Puts your numbers in context |
| Negative mentions | The negative mentions of the period with links | Gives leadership the issues to discuss |
Mentions that end up in your weekly report
| Source | Mention | Sentiment |
|---|---|---|
| News | NewsA trade magazine profiles your product teamPositive | Positive |
| Review site | Review siteSeveral reviewers mention slow shipping in the same weekNegative | Negative |
| RedditA thread compares your plans with a competitor's plansNeutral | Neutral | |
| Blog | BlogA partner writes a case study about working with youPositive | Positive |
Illustrative sample, not your data.
How to read each section
Mention volume is the starting point. A single tall day usually means one story or one thread, and the top mentions section tells you which. A slow rise over weeks usually means steady growth in word of mouth.
The sentiment trend is read against volume. A week with more mentions and a stable negative share is good news. A week with the same volume and a rising negative share is the one to explain. Scores come from our in-house model, applied to each mention, and the report links to the mentions behind every bar so nobody has to take a number on faith. More on scoring on the social media sentiment tracking page.
The sources split shows where to spend time. If review sites carry most negative mentions, that is a support and product question. If news carries most positive ones, PR is working. Share of voice works only with competitors you track as keywords, so add them before the period starts, as explained on the monitor competitors page.
Report formats on every plan
| Plan | Yearly price | Monthly price | Report format |
|---|---|---|---|
| Starter | $24/month, billed $288/yr | $49 | Weekly email summary |
| Team | $74/month, billed $888/yr | $149 | Weekly PDF report, CSV export |
| Agency | $199/month, billed $2,388/yr | $399 | White-label PDF reports, scheduled to clients |
| Enterprise | $499/month, billed $5,988/yr | $999 | Custom report templates |
01Weekly email summary on Starter
Every Monday you get an email with mention volume, the sentiment split, the top mentions and the negative mentions of the past week for your brand. It is short enough to read on a phone and links straight to each mention.
02Weekly PDF report and CSV export on Team
Team adds a full PDF with every section in the table above, ready to forward to a manager or attach to a meeting invite. CSV export gives the raw mentions of any period for your own spreadsheets or BI tools.
03White-label reports on Agency
Agency reports carry your agency name and logo instead of MentionAlert and go out on a schedule to each client workspace's recipients. The media monitoring service page explains client workspaces and routing.
04Custom report templates on Enterprise
Enterprise teams choose which sections appear, in what order, and for which brands, so a multi-brand company can send one template to the board and another to each brand lead.
Building a monthly coverage report from weekly data
Many teams owe leadership a monthly view. Put the four weekly reports of the month side by side, or export the month as CSV and chart it your way. Start with one sentence on what changed, then the volume and sentiment charts, the three to five mentions that mattered most and a short list of negative items with what the team did about them. The PR monitoring tools page covers this routine for comms teams, and the guide on the media monitoring report template walks through a full outline.
- Lead with the change, not the method
- Keep charts to volume, sentiment and share of voice
- Link every highlighted mention to the source
- End with what the team did and what it does next
Questions about reports
Only from mentions MentionAlert collected for your keywords in the report period. Every count links back to the mentions behind it.
Weekly reports cover the past seven days. CSV export works for any period within your mention history, which is 30 days on Starter, 12 months on Team, 24 months on Agency and 36 months on Enterprise.
No estimates. Reach appears only when the source reports it, such as points, likes or views, and the report says which source each figure comes from.
On Starter the account owner gets the weekly email. On Team the PDF can be forwarded to anyone. On Agency and Enterprise reports are scheduled to the recipients you choose.
No. The monthly quota counts mentions collected in the billing period, and deleting a mention does not free quota.