Awario alternative and Awario competitors for teams that need alerts in minutes
MentionAlert is an Awario alternative for US teams that want each keyword to alert the right person within minutes, billed in dollars. Starter costs $24 a month billed yearly for 5 keywords and instant email alerts, and Team adds Slack, webhooks and 20 keywords for $74. Awario gives far more raw mention volume for the money and covers Instagram and Facebook, so check the table before you switch.
Awario compared with MentionAlert, plan by plan
Awario figures come from its public pricing page as checked in October 2026. Awario bills in euros, MentionAlert bills in US dollars. Confirm current numbers on each vendor's site before you buy.
| Awario | MentionAlert | |
|---|---|---|
| Entry price, yearly billing | €29 per month (Starter) | $24 per month (Starter), billed $288 per year |
| Entry price, monthly billing | €49 per month | $49 per month |
| What you track on the entry plan | 3 topics, unlimited keywords inside each topic | 1 brand, 5 keywords, each with its own sources and delivery |
| New mentions per month on the entry plan | 30,000 | 5,000 |
| Mid tier | Pro, €89 per month yearly, 15 topics, 300,000 mentions, 10 users | Team, $74 per month yearly, 3 brands, 20 keywords, 25,000 mentions, 5 seats |
| Top self serve tier | Enterprise, €249 per month yearly, 100 topics, 1,000,000 mentions, unlimited users | Agency, $199 per month yearly, 15 client workspaces, 80 keywords, 100,000 mentions, 15 seats |
| Alert delivery | Real time notifications to Slack, email notifications | Instant or daily digest per keyword by email on every plan, Slack and webhook from Team |
| White-label reports and API | Included on all plans | White-label reports and API on Agency and Enterprise |
| Sources | Social networks including Instagram, Facebook, X, YouTube and Reddit, plus news, blogs and the web | News sites, blogs, forums, Reddit, X, YouTube, review sites, Hacker News, Bluesky, Q&A sites |
| Billing currency | Euro | US dollar |
| Trial | Free trial of Starter, no card | Homepage demo with live public mentions, no card |
MentionAlert collects only public sources through official APIs and public feeds under each platform's terms. It does not collect Instagram, TikTok or Facebook.
What an alert feed looks like after moving off Awario
| Source | Mention | Sentiment |
|---|---|---|
| Review site | Review siteA customer says onboarding took three weeks longer than promisedNegative | Negative |
| Hacker News | Hacker NewsA comment thread compares your API with an open source projectNeutral | Neutral |
| RedditA buyer asks a subreddit whether your tool is worth the renewal priceNeutral | Neutral | |
| News | NewsA regional business journal names your company in a funding roundupPositive | Positive |
Illustrative sample, not your data.
When you should stay with Awario
Awario is very good value if volume is what you need. Thirty thousand mentions a month on a €29 plan is more than most entry plans in the category, and unlimited keywords inside each topic make it easy to cast a wide net around an industry. If you run broad social listening for research, track a hashtag-heavy consumer brand on Instagram and Facebook, or want white-label PDFs and API access on the cheapest plan, Awario does more of that per dollar than MentionAlert.
It also wins on seats in the middle. Awario Pro includes 10 users, and MentionAlert Team includes 5. A team of eight that only needs a handful of topics will spend less with Awario.
Why teams pick MentionAlert over Awario
The usual reason is that the team does not want more mentions, it wants the right ones sooner. A broad topic that collects 30,000 posts a month still has to be read by somebody. MentionAlert works keyword by keyword: your brand name can send an instant email to the founder, a competitor name can go to a daily digest for product, and complaint phrases can go to support in Slack. Each keyword keeps its own sources, exclude words and delivery, so the alert that matters does not sit in the same queue as the noise.
The second reason is where B2B buyers talk. Software, professional services and hospitality brands get reviewed on review sites, argued about on Reddit and Hacker News, and quoted in trade press. Those sources sit at the center of MentionAlert, alongside Bluesky and Q&A sites. If almost none of your customers post about you on Instagram, paying for that coverage does not help.
The third is plain billing for US companies. Prices are in dollars on the page, invoices are in dollars, and yearly billing halves the monthly rate. See every capability on the media tracking software page, or how routing works for brand alerts on monitor brand mentions.
How to move from Awario to MentionAlert without losing a week of mentions
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01
Open each Awario topic and list the keywords, the negative keywords and the languages you track.
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02
Pick the five to twenty phrases that really need a person to act. Brand name, common misspellings, flagship products, your main competitors and one or two complaint phrases are the usual set.
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03
Create them in MentionAlert. Negative keywords become exclude words on the same keyword.
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04
Choose sources per keyword. Put review sites, Reddit and news on the brand keyword, keep competitors on news and forums.
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05
Set delivery. Instant email on the brand name, Slack for complaints, a daily digest for broad industry phrases.
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06
Run both tools until your Awario billing date, then compare which one surfaced the mentions you acted on.
Your Awario history stays in Awario, so export the reports you need before you cancel. MentionAlert starts collecting the moment a keyword is saved.
Which MentionAlert plan replaces which Awario plan
| If you are on Awario | Closest MentionAlert plan | Yearly price | What changes |
|---|---|---|---|
| Starter, €29 per month | Starter | $24 per month | 5 keywords with their own delivery, fewer raw mentions, review sites and Hacker News added |
| Pro, €89 per month | Team | $74 per month | 20 keywords across 3 brands, Slack and webhook routing, 5 seats instead of 10 |
| Enterprise, €249 per month | Agency | $199 per month | 15 client workspaces, white-label reports scheduled to clients, API access |
Yearly billing saves 50 percent and is the default. All limits are on the media monitoring tools page.
Questions buyers ask before leaving Awario
The best Awario alternative depends on what you track. For keyword level alerts on news, Reddit, review sites, Hacker News and YouTube, billed in dollars, MentionAlert fits small and mid sized US teams. Brand24 adds Instagram and TikTok at a higher price, and Mention suits marketing teams that want listening and reports in one suite.
Awario's main competitors are Brand24, Mention, MentionAlert, Brandwatch, Talkwalker and Meltwater. Brand24 and Mention are the closest self serve rivals, Brandwatch and Talkwalker target enterprise research teams, and Meltwater bundles monitoring with a journalist database under annual contracts.
Awario costs €29, €89 or €249 a month on yearly billing for its Starter, Pro and Enterprise plans, or €49, €149 and €399 billed monthly, according to its pricing page in October 2026. Plans differ by topics, mentions per month and users.
Yes, Awario is affordable for small businesses that want broad social listening, and its Starter plan collects up to 30,000 mentions a month. Small B2B companies that mostly need fast alerts from review sites, Reddit and news, routed to different people, often prefer a keyword based tool.
Yes. Type your brand on the homepage demo to see recent public mentions with sentiment, no card and no account. Many teams then run a paid plan alongside Awario until the renewal date.
More pages for teams comparing monitoring tools
- Brand24 alternative sets Brand24 plans against MentionAlert limit by limit.
- Meltwater alternatives compares options for teams leaving an enterprise contract.
- Best social media monitoring tools reviews nine vendors on sources and price.
- Google Alerts alternative covers teams moving up from free alerts.